How to brand your business-First Brand Yourself

 

How to brand your business-First Brand Yourself

How to brand your business-First Brand Yourself!  One attribute doesn’t a brand make and in today’s “Brand Yourself Moment” we discuss how one persistence and the value of not giving up played an essential role in the Go Brand Yourself process.  Like most successful people, our protagonist failed, but he persisted.

There’s a lot of talk about corporate responsibility these days.  But he was way ahead of his time.  He took care of his workers and built his company brand and its individual brands from inside out.  Purity of product and treatment of workers went hand-in-hand.  He recognized that he needed to have his employees “on board” if every item that went out the door of the factory was going to be consistent. This personality also lobbied the government to pass the Pure Food and Drug Act –again re-enforcing the beliefs that shaped his products.

There were other aspects to the way that he built his business that are worth noting.  Here’s a saying that applies to purchasing practices: “Deal with the seller so justly that he will want to sell to you again.” But most of all he stuck to his vision and built on it and understood that in a world where there were many competing brands, he needed to add a little extra special sauce to his and that was consistency! And that brand?  Heinz, of course!

 The audio version is embed below and for the readers in the group, here it is.  Enjoy.

DID YOU KNOW THAT?

This is Dr. John Tantillo asking Did You Know That?…

Why do some people succeed while others fail? Let’s look no further than a young boy called Harry from Pennsylvania with a vegetable garden for a clue.

The year was 1854 and the boy, only ten years of age, had already created a business out of growing, grinding and bottling his own horseradish sauce.

By twelve, he owned a horse and cart and was delivering his products to grocery stores in Pittsburgh three times a week.

By seventeen, he was grossing over $2,400 a year –an impressive sum in those days. With a friend, he founded a company packing foodstuffs.  The company went bankrupt.

Undeterred, Harry founded another company.  He added a tomato-based product.  Many competing formulas were already in circulation.

But Harry’s goal was doing foodstuffs better than anyone else. His motto: “To do a common thing uncommonly well brings success.”

And success came.  His company not only produced a range of sauces that people loved, but Harry was a pioneer of sanitary food preparation and fair worker treatment.

Harry’s company has maintained his focus. Some products may have changed, but not the core belief.

And one of his most famous products is still going strong.  Last year, two single serve packets for every single person on the planet were sold.

The product.  Ketchup of course.  And Harry? None other than H.J. Heinz.

And now you can say: Yes, I know that.

END

Why not contact JT,aka John Tantillo, branding and marketing expert to chat about branding, marketing and of course how best to “GO BRAND YOURSELF!”   doc@johntantillo.com

 

John Tantillo branding and marketing expert makes the process easy!

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So that you can become the brand you want to be!

Make great first impressions by branding yourself with prospects

 

Want to make a great first impression with prospects? Brand Yourself to your potential customers. It’s that simple.  Making that first impression by branding yourself is your method for selling effectively. Consider Mark Twain. Twain loved science and invention so much that he lost almost all his money pursuing it. In addition to the elastic strap and the scrap book, he also invented a triva game, but it was his belief in the Page typesetting machine, a device that he was convinced would make him much money as a publisher, that almost ruined him.   This typesetting machine was a marvel to behold and worked beautifully…when it worked which wasn’t often.  It was prone to breakdowns.

But Twain could not be deterred and he poured the equivalent of 7.5 million dollars into refining the machine.  He stuck by the machine and its inventor for 14 years and then just when it seemed close to being perfected, a better machine, the Linotype came along and made the Paige instantly obsolete. The point here isn’t that Mark Twain was a fool, but that innovations and breakthroughs never come without risk and accepting risk is part of what it takes to truly succeed.

Twain almost lost it all, but he made a comeback with an indomitable spirit and by having to recoup the loss, he left all of us with another legacy by going on to deliver his famous lecture tour (the one Hal Holbrook still pays homage to in his travelling “Mark Twain Tonight”). But it’s the competition, the belief that things can be done better and the race to make it so that matters and Twain personified that spirit like no one else. It’s rather simple: ”

GBY (Go Brand Yourself) is the method where you identify your brand benefit attributes and then communicate them to your potential customer or client.  However one attribute doesn’t a client make and in today’s “Brand Yourself Moment” Think Marl Twain

The audio version is embed below and for the readers in the group, here it is.  Enjoy.

Did You Know That?

This is Dr. John Tantillo asking Did You Know That?

A superstar in his own time and a literary legend today Mark Twain personified the inventive spirit of the 19th century.  Known as the father of American literature, this mustachioed genius in the white suit brought Huck Finn and Tom Sawyer to life. He was the confidence of US presidents and European royalty.

But he had another side that I guarantee that you will be surprised what you owe to Mr. Twain. You see Mark Twain was a lover of science. He spent hours in Tesla’s lab, but it was on his own that Twain designed the two inventions that affected tens of millions of lives.

A collector of articles and photos Twain wanted an easier way to store and view his collection then one day he had an idea The self-pasting scrapbook. But his second invention had an even greater impact; one that’s Twain himself never intended. You see Twain was convinced that there was a better way to hold up pants than suspenders. So he invented an ingenious elastic strap with clip and patented the invention. It was never used for pants, but it was used for the brassiere even to this day.  And now you can say yes I know that!

Why not contact JT, aka John Tantillo, branding and marketing expert to chat about branding, marketing and of course how best to “GO BRAND YOURSELF!”   doc@johntantillo.com

John Tantillo branding and marketing expert makes the process easy!

Contact doc@johntantillo.com for 10% Discount
So that you can become the brand you want to be!

How to brand you and your business with added benefits that will sell!

 

How to brand you and your business with added benefits that will sell!

How do you brand you and your business with added benefits that will sell when making that important pitch or when meeting potential clients?   It’s rather simple: “Go Brand yourself.”  GBY (Go Brand Yourself) is the method where you identify your brand benefit attributes and then communicate them to your potential customer or client.  However one attribute doesn’t a client make and in today’s “Brand Yourself Moment” we discuss how one Hollywood starlet was more than a “pretty face.”  It also means “selling customers what they want, and then giving them what they need!”  Discover how one, “Hollywood Beauty” added to her benefits portfolio and became a success in a totally unrelated field.   And of yes, “Go Brand Yourself!”

The audio version is embed below and for the readers in the group, here it is.  Enjoy.

DID YOU KNOW THAT?

This is Dr. John Tantillo asking Did You Know That?…

Hedy Lamarr was one of the legendary beauties of Hollywood’s golden age. MGM’s dazzling star.  Responsible for Samson and Delilah, the highest grossing movie of 1949, and decades of hits.

But there were brains behind the beauty.  You see, Hedy Lamarr had an interesting history before she reached the silver screen.  Her first husband, Friedrich Mandle, was a European arms manufacturer.  Hedy was his arm candy.  He forced her to accompany him to his every meeting.

Eventually she ran away to America, but what Mandle didn’t realize was that Lamarr was listening and learning about the science of weapons –aided by her brilliant mathematical mind.

On the eve of World War II, determined to help the allies defeat the Germans, Lamarr and a composer friend had a revelation.  Discussing the problem of how the enemy could jam radio-controlled torpedoes, they developed a sophisticated system to solve the problem.  Using the mechanics of a player piano, they created the idea of “frequency hopping.”

Unfortunately, the US Military dismissed their idea.  Lamarr was just a starlet, after all.  What could she possibly know?

As it turned out, plenty.  By 1962, the military had recognized Lamarr’s smarts.  Her idea was called “frequency hopping” and it is a critical innovation for everything from cellphones to inter-continental missiles to your computer’s wireless network.

And now you can say: Yes, I know that.

Why not contact JT,aka John Tantillo, branding and marketing expert to chat about branding, marketing and of course how best to “GO BRAND YOURSELF!”   doc@johntantillo.com

 

 

 

John Tantillo branding and marketing expert makes the process easy!

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So that you can become the brand you want to be!

3 selling yourself secrets-Go Brand Yourself to your customers

3 selling yourself secrets-Go Brand Yourself to your customers!

So what are the 3 selling yourself secrets to Go brand yourself to your customers?  Well it begins with: “Go brand yourself! With this method, Dr. John Tantillo, branding and marketing expert outlines the secrets to his “Go Brand Yourself” proactively.  The secrets include: first, Observe; second, Prepare; and third, Execute– or what Nike likes to say” JUST DO IT.   And oh yes, “GO BRAND YOURSELF”  And how do you “stand out” from the competition. It’s easy–you “Go Brand Yourself.  What does that mean?  It’s this: “selling customers what they want, and then giving them what they need!”  Discover how one, founding father observed what others loved and made it into a product that people still like today.

The audio version is embed below and for the readers in the group, here it is.  Enjoy.

DID YOU KNOW THAT?

This is Dr. John Tantillo asking Did You Know That?…

Often being curious about the little things can make a big impact down the road. And there’s nothing like travel to spark this kind of curiosity.  That’s what happened to one American traveller named Tom in the 1780s.  I’m confident that you’ve literally eaten the results. You see this man was curious about… pasta. Specifically, the kind of pasta he encountered in Paris and northern Italy.  He sketched the shape and learned all he could about it, including the best ways to serve.

When he returned home to America, he even imported a machine to make it.  The machine was a dud.  But that didn’t stop Tom. He worked to perfect the pasta while also adopting the European idea of baking it in a casserole with cheese.

Little did he know that he was setting a trend in motion that would make macaroni and cheese the American staple it is today.

With close to 1 billion dollar in annual sales and deep roots in our culture, this dish might have started life as an import but now it’s as American as apple pie.

And Tom? Well he served it as “macaroni pie” in 1802 at a state dinner, because Tom was Thomas Jefferson, not only a founding father but the father of mac and cheese.

And now you can say: Yes, I know that.  

END 

AFTER DYKT, JT CAN DELIVER THIS RECAP/TAKEAWAY:

Successful people often share the same quality: curiosity.

Curiosity isn’t something you can turn off once you have it.  It’s about making connections and finding value where others might overlook it.

Thomas Jefferson was endlessly curious.  He was a scientist, a diplomat, an architect, a landscape gardener, a president.

Creativity cross-fertilizes.  Observations in one area helps make another area become even better.  Most of all an active curiosity makes life richer.  Thomas Jefferson never stopped making the connections and you shouldn’t either.

Why not contact JT,aka John Tantillo, branding and marketing expert to chat about branding, marketing and of course how best to “GO BRAND YOURSELF!”   doc@johntantillo.com

 

John Tantillo branding and marketing expert makes the process easy!

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So that you can become the brand you want to be!

Go brand yourself: Discover the personality who popularized Mac and Cheese. Brand Yourself!

 

Go brand yourself: Discover the personality who popularized Mac & Cheese. Brand yourself! 

 

 

John Tantillo branding and marketing makes the process easy!

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So that you can become the brand you want to be!

Go Brand Yourself: Brand yourself with products others want

Go brand yourself: Brand yourself with products others want

 

John Tantillo branding and marketing makes the process easy!

prwebphoto
So that you can become the brand you want to be!

Go brand yourself: Brand yourself with game people love today

So that you can become the brand you want to be!

Go brand yourself: Brand yourself like Michael Phelps to become a super Olympic brand.

 

So that you can become the brand you want to be!

Go brand yourself: Learn how Band-Aid became an innovation that satisfied the need for its time.

 

So that you can become the brand you want to be!

Go brand yourself: Learn how Post-it Notes were one’s Brand Yourself moment

So that you can become the brand you want to be!