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If you are like me, staying in shape is a constant struggle.
and if you run a business keeping it in shape is also a challenge.
To stay in shape it’s “always be watching”
Watching what you eat, watching how much and of course watching your daily exercise routine.
And in business it’s “always be branding” ABB
This means realizing that what works today may not work tomorrow.
It means, observing how your customers have changed,
Why the market has morphed and
The new media challenges in reaching your customers.
By always be branding, u place your customer needs first and your needs second.
It means if you are me, making sure that I find a better way for my customers to enjoy their food grilling experience even though I dislike the taste of grilling to my preferred conventional stove top. Oh the gustatory delights of sautéed anything!
It means remembering and reminding myself CONSTANTLY of the all-important marketing recipe for branding success if we really want to be around in the future.
And it’s this: It’s not about you, it’s rather all about your customer.
And to achieve this, You must always be branding
By observing, your customers,
By analyzing the market that they are part;
and then assessing your message delivery options—
beyond Who knows, Snap Chat?
To learn more about this ABB approach to marketing, why not attend my Fridge Magazine Webinar, the Five secrets to making your business attractive to customers—Go brand yourself!
This is Dr. John Tantillo the marketing doctor thanking you for stopping by and always asking you to keep marketing in mind!
What’s in your Fridge?
Register here for FREE Fridge Magazine Webinar, The Five secrets to making your business attractive to customers—Go brand yourself! Thursday July 16.
John Tantillo is the branding editor for Fridge Magazine, the business magazine for small business owners and entrepreneurs. He is a frequent contributor to the Fox Opinion Page and the author of the book “People Buy Brands, Not Companies.”
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“…when it comes to making a reservation at a hot restaurant, social media may not do the trick and using some good old “social behavioral intelligence” may be the answer. …and be yourself, because if you aren’t, no hot restaurant will ever be hot enough and you will never establish a brand that stands alone.”