Category Archives: Marketing

Branding like your health is something you must always be doing!

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Audio Version: Branding like your health is something you must always be doing!

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Printed Version:

If you are like me, staying in shape is a constant struggle.

and if you run a business keeping it in shape is also a challenge.

To stay in shape it’s  “always be watching”

Watching what you eat, watching how much and of course watching your daily exercise routine.

And in business it’s “always be branding” ABB

This means realizing that what works today may not work tomorrow.

It means, observing how your customers have changed,

Why the market has morphed and

The new media challenges in reaching your customers.

It’s simple,

By always be branding,  u place your customer needs first and your needs second.

It means if you are me, making sure that I find a better way for my customers to enjoy their food grilling experience even though I dislike the taste of grilling to my preferred conventional stove top. Oh the gustatory delights of sautéed anything!

It means remembering and reminding myself  CONSTANTLY of the all-important marketing recipe for branding success if we really want to be around in the future.

And it’s this:   It’s not about you, it’s rather all about your customer.

And to achieve this, You must always be branding


By observing, your customers,

By analyzing the market that they are part;

and then assessing your message delivery options—

Today Facebook,

Tomorrow—Instagram and

beyond Who knows, Snap Chat?

To learn more about this ABB approach to marketing, why not attend my Fridge Magazine Webinar, the Five secrets to making your business attractive to customers—Go brand yourself!

This is Dr. John Tantillo the marketing doctor  thanking you for stopping by and always asking you to keep marketing in mind!

What’s in your Fridge?


Register here for FREE Fridge Magazine Webinar, The Five secrets to making your business attractive to customers—Go brand yourself!   Thursday July 16. 

John Tantillo is the branding editor for Fridge Magazine, the business magazine for small business owners and entrepreneurs. He is a frequent contributor to the Fox Opinion Page and the author of the book “People Buy Brands, Not Companies.”


Tony Bennett and Bill Cosby are the top Brand Winner and Loser for 2014

Tony Bennett and Bill Cosby are the top Brand Winner and Loser for 2014




Fridge Magazine Announces Dr. John Tantillo as Branding Editor


New York, New York (PRWEB) November 03, 2014

Fridge Magazine Announces Dr. John Tantillo as Branding Editor  

Fridge Magazine, the business magazine all about practical guides and strategies for small business owners and entrepreneurs has announced their selection of branding and marketing expert, Dr. John Tantillo as their new Branding Editor with immediate effect to supervise all branding content for the publication. 

Henry Reith, Fridge Magazine’s CEO, stated, “it’s no secret that the discussion has changed in recent years from simply branding one’s business to making branding a more personal enterprise. This change calls for a separate discipline dedicated to supplying business owners with much needed branding tactics necessary for competing for those valued clients. At Fridge Magazine, we want to provide our readers with all the necessary ingredients for making informed branding choices within their respective entrepreneurial space. This along with a commitment to finding new and engaging ways to present information is what separates us from other publications and gives us the edge in the marketplace. Dr. Tantillo with his experience as teacher, writer, consultant fits that charter and we at Fridge Magazine are pleased to have him on board as a respected, trusted, knowledge-rich professional.”

 For Tantillo, branding is the logical approach to positioning one’s business. “The entrepreneurial world is dynamic and will be different in the years to come. This means adapting personal and company brand attributes to meet the needs of one’s present and future clients. My goal is to communicate to our readers, tactics which will reinforce the marketing golden rule; “it’s not about you, it’s all about your customer. Not always easy, but necessary when building a brand,” says Tantillo.

 Dr. Tantillo is the author of the popular book, “People Buy Brands Not Companies,” and Udemy on-line Course: “Go Brand Yourself with Dr. John Tantillo: The secrets of branding for personal and professional success!” He is also the former radio talk show host, BrandTalk, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media, which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live. He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.

 He is credited with coining the term The O’Reilly Factor, which later became the title of Bill O’Reilly’s television show. A graduate of St. Francis College, Magna Cum Laude, in Psychology; Dr. Tantillo holds a Master Degree in Experimental Psychology from Queens College of the City University of New York and a doctorate in Applied Research Psychology from Hofstra University. He can be followed on Twitter @marketingdoctor and is an active contributor to the LinkedIn networking community.




#Marketing Plans: Do you need a marketing plan? Fridge’s John Tantillo provides some ideas to consider.

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# Plans: Do u need a marketing plan? Fridge Magazine’s John Tantillo provides some ideas to consider. 

#Personal Branding Tip: Dress for the job you want; not the job you have!

#Personal Branding Tip: Dress for the job you want; not the job you have!

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Learn from the book: People Buy Brands Not Companies

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vcm_s_kf_repr_236x356Your suit is your uniform… Look at this as a classic battle between the fashion police versus the brand professionals. This means that how you are perceived always outplays how you look; …When one remembers this your personal brand will soar


Five suit buying essentials every man should know: and yes never listen to fashion experts!