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People Buy Brands Not Companies
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John Tantillo “The Marketing Doctor” President of The Marketing Department Of America, and behavioral research psychologist, has worked in the marketing industry for over twenty years. His vast breadth of experience and his cutting edge strategies provide effective and extremely successful counsel to all of his clients.
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Recent Entries
1. John Tantillo's Brand Winner... And Loser: Imogean Heap and Democrats & Health Care
  Tuesday, March 16, 2010
2. John Tantillo's Brand Winner... And Loser: The Academy Awards and Book Publishing
  Thursday, March 11, 2010
3. John Tantillo's Brand Winner... And Loser: Akio Toyoda and Congress
  Monday, March 01, 2010
4. John Tantillo's Brand Winner... And Loser: Tiger Woods and Johnny Weir
  Sunday, February 21, 2010
5. John Tantillo's Brand Winner... And Loser: John Mayer and Dick Cheney
  Tuesday, February 16, 2010
6. John Tantillo's Brand Winner... And Loser: Ford & GM and the U.S. Census Super Bowl Ad
  Monday, February 08, 2010
7. People Buy Brands, Not Companies Coming In Two Weeks - Email Us Now To Reserve: doc@mdaltd.com
  Friday, February 05, 2010
8. John Tantillo's Brand Loser... And Brand Loser: Toyota and Apple & the iPad
  Tuesday, February 02, 2010
9. John Tantillo's Brand Winner... And Loser: Conan O'Brien and The Republican Party
  Wednesday, January 27, 2010
10. John Tantillo's Brand Winner... And Loser: Avatar (& Hollywood) and NBC
  Monday, January 11, 2010
Recent Comments
1. Michael Stoner on John Tantillo's Brand Loser... And Brand Loser: Toyota and Apple & the iPad
  2/5/2010
2. Danae on John Tantillo's Brand Winner... And Loser: Sarah Palin and Political Pundits
  7/10/2009
3. Glenn Lonnquist on John Tantillo's Brand Winner... And Loser: Sarah Palin and Political Pundits
  7/10/2009
4. r4 nintendo ds on Will The Pharma Do-Good Police Ruin Marketing?
  7/9/2009
5. Nostalgia Drag Racing Videos on Will The Pharma Do-Good Police Ruin Marketing?
  7/4/2009
6. strippers sydney on Dr. Tantillo’s 30-Second “How To”: How To Go Brand Your Wedding!
  7/3/2009
7. Manolo Blahnik Shoes on John Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford
  6/30/2009
8. jonathan gabay on John Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford
  6/30/2009
9. electronic cigarettes on Dr. Tantillo’s 30-Second “How To”: How To Go Brand Your Wedding!
  6/26/2009
10. Shop Window Display on Dr. Tantillo’s 30-Second “How To”: How To Go Brand Your Wedding!
  6/25/2009
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MarketingDoctor.tv: Category Archive for Branding

John Tantillo's Brand Winner... And Loser: Imogean Heap and Democrats & Health Care

Posted by The Marketing Doctor at 3/16/2010 9:40 AM | Add Comment

John Tantillo's Brand Winner... And Loser: The Academy Awards and Book Publishing

Posted by The Marketing Doctor at 3/11/2010 7:44 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Akio Toyoda and Congress

Posted by The Marketing Doctor at 3/1/2010 12:23 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Tiger Woods and Johnny Weir

Posted by The Marketing Doctor at 2/21/2010 11:58 PM | Add Comment

John Tantillo's Brand Winner... And Loser: John Mayer and Dick Cheney

Posted by The Marketing Doctor at 2/16/2010 8:12 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Ford & GM and the U.S. Census Super Bowl Ad

Posted by The Marketing Doctor at 2/8/2010 7:39 AM | Add Comment

John Tantillo's Brand Loser... And Brand Loser: Toyota and Apple & the iPad

Posted by The Marketing Doctor at 2/2/2010 10:31 AM | View Comments (1) | Add Comment

John Tantillo's Brand Winner... And Loser: Conan O'Brien and The Republican Party

Posted by The Marketing Doctor at 1/27/2010 10:55 AM | Add Comment

John Tantillo’s Winner and Loser of The Week: Apple Again (Slate) and The Administration & Terrorism

Posted by The Marketing Doctor at 1/5/2010 7:27 AM | Add Comment

John Tantillo's Top Ten Brand Winners and Losers of 2009

Posted by The Marketing Doctor at 12/28/2009 9:01 AM | Add Comment

John Tantillo's Brand Winner... And Loser: President Obama and The Big Banks

Posted by The Marketing Doctor at 12/15/2009 4:28 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Paranormal Activity and Frosty, The Inappropriate Snowman

Posted by The Marketing Doctor at 12/6/2009 11:11 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Tiger Woods and The U.S. Secret Service

Posted by The Marketing Doctor at 11/30/2009 11:34 PM | Add Comment

Tantillo's Brand Winner... And Loser: Khalid Sheikh Mohammed and Sarah Palin

Posted by The Marketing Doctor at 11/17/2009 5:01 PM | Add Comment

Tantillo's Brand Winner... And Loser: The Republican Party and the Democratic Party

Posted by The Marketing Doctor at 11/9/2009 7:46 AM | Add Comment

John Tantillo's Brand Winner... And Loser: GM and the Balloon Boy Family

Posted by The Marketing Doctor at 10/19/2009 5:39 AM | Add Comment

Brand for Breakfast Lecture

Posted by The Marketing Doctor at 10/9/2009 3:11 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Wal-Mart and Condé Nast

Posted by The Marketing Doctor at 10/6/2009 7:47 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Michael Moore and the Obama Trial Balloon

Posted by The Marketing Doctor at 9/29/2009 6:12 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Fox News and Jimmy Carter

Posted by The Marketing Doctor at 9/22/2009 1:19 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Joe Wilson and Joe Wilson

Posted by The Marketing Doctor at 9/14/2009 12:28 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Disney and The White House

Posted by The Marketing Doctor at 9/8/2009 6:09 PM | Add Comment

John Tantillo's Brand Winner... And Loser: The Philadelphia Eagles and The Nanny State

Posted by The Marketing Doctor at 8/17/2009 7:29 AM | Add Comment

John Tantillo´s Brand Winner And Loser: John McCain and Cash For Clunkers

Posted by The Marketing Doctor at 8/4/2009 9:36 AM | Add Comment

John Tantillo´s Brand Winner... And Loser: Hillary Clinton and Barack Obama

Posted by The Marketing Doctor at 7/27/2009 7:26 AM | Add Comment

John Tantillo´s Brand Winner.. And Loser: Walter Cronkite and The Republican Party

Posted by The Marketing Doctor at 7/20/2009 9:54 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Goldman Sachs and The Obama Administration

Posted by The Marketing Doctor at 7/14/2009 9:17 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Sarah Palin and Political Pundits

Posted by The Marketing Doctor at 7/8/2009 8:05 AM | View Comments (2) | Add Comment

John Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford

Posted by The Marketing Doctor at 6/29/2009 9:45 PM | View Comments (2) | Add Comment

John Tantillo’s Winner... and Loser: Donald Trump and David Letterman

Posted by The Marketing Doctor at 6/17/2009 4:59 PM | Add Comment

John Tantillo's Brand Winner.. And Loser: GM and Levi's

Posted by The Marketing Doctor at 6/8/2009 8:40 AM | View Comments (1) | Add Comment

John Tantillo's Brand Winner... And Loser: Apple and Schwarzenegger

Posted by The Marketing Doctor at 5/24/2009 11:12 PM | View Comments (2) | Add Comment

John Tantillo's Brand Winner... And Loser: Guns and Airlines

Posted by The Marketing Doctor at 5/17/2009 11:52 PM | View Comments (1) | Add Comment

John Tantillo's Brand Winner... And Loser: Hulu and Newspapers (Again)

Posted by The Marketing Doctor at 5/4/2009 6:02 AM | View Comments (2) | Add Comment

John Tantillo's Brand Winner... And Loser: Apple and Miss California

Posted by The Marketing Doctor at 4/27/2009 1:27 AM | View Comments (4) | Add Comment | Trackbacks

John Tantillo´s Brand Winner... And Loser: The U.S. Navy and the Train To Nowhere

Posted by The Marketing Doctor at 4/19/2009 9:10 PM | Add Comment

John Tantillo's Brand Winner... And Loser: The Auto Industry and The Tea Party

Posted by The Marketing Doctor at 4/13/2009 8:09 PM | Add Comment | Trackbacks

Brand Winners... And Losers: Obama and Facebook

Posted by The Marketing Doctor at 3/22/2009 9:32 PM | Add Comment

Brand Winners... And Losers: IBM and AIG

Posted by The Marketing Doctor at 3/15/2009 7:08 PM | View Comments (10) | Add Comment

Brand Winners... And Losers: The People and The Big Banks

Posted by The Marketing Doctor at 2/23/2009 1:48 PM | Add Comment | Trackbacks

Brand Winners... And Losers: Phelps and Kellogg's

Posted by The Marketing Doctor at 2/9/2009 12:34 AM | View Comments (2) | Add Comment

Brand Advisory: The Bong ”Crisis” Can Help The Michael Phelps Brand

Posted by The Marketing Doctor at 2/2/2009 1:05 PM | Add Comment

Brand Winners... And Losers: Limbaugh and Obama

Posted by The Marketing Doctor at 2/1/2009 6:12 AM | View Comments (1) | Add Comment

Brand Winners... And Losers: US Airways and Citibank

Posted by The Marketing Doctor at 1/17/2009 9:30 PM | View Comments (1) | Add Comment | Trackbacks

Caroline Kennedy — A Brand That Will Be Senator... And President

Posted by The Marketing Doctor at 12/31/2008 9:06 PM | View Comments (1) | Add Comment

Brand Winners... And Losers: Blagojevich and Big Ad Buys

Posted by The Marketing Doctor at 12/20/2008 9:26 PM | View Comments (1) | Add Comment

Brand Winners... And Losers: Store Brands and Obama as Brand "Change"

Posted by The Marketing Doctor at 12/13/2008 5:26 PM | Add Comment

Brand Winners... And Losers: GM and The American Worker

Posted by The Marketing Doctor at 12/6/2008 9:47 PM | Add Comment

Brand Advisory: Fat Santa Remains a Bad Role Model and Brand for our Children!

Posted by The Marketing Doctor at 12/5/2008 4:27 PM | View Comments (1) | Add Comment

Brand Winners... And Losers: Pirates and Citigroup

Posted by The Marketing Doctor at 11/22/2008 11:14 PM | Add Comment

Brand Advisory: GM, CPI and the Google Trademark Question

Posted by The Marketing Doctor at 11/20/2008 11:51 AM | View Comments (1) | Add Comment

Brand Winners... And Losers: McDonald's and Government

Posted by The Marketing Doctor at 11/15/2008 6:28 PM | Add Comment

Brand Winners... Barack Obama & Retail

Posted by The Marketing Doctor at 11/9/2008 3:55 PM | Add Comment

Brand Advisory: When The Market Gets Tough, The Tough Get Marketing

Posted by The Marketing Doctor at 11/6/2008 11:33 PM | View Comments (3) | Add Comment

Brand Winners... And Losers: P&G and Newspapers

Posted by The Marketing Doctor at 11/2/2008 8:08 AM | Add Comment | Trackbacks

Obama Should Have Spent The Money On Ad Buys

Posted by The Marketing Doctor at 10/30/2008 11:11 AM | Add Comment

Brand Winners... And Losers: Dunkin' Donuts and Starbucks

Posted by The Marketing Doctor at 10/26/2008 11:18 AM | Add Comment

Value For Money Is Back - Target Does Marketing Right

Posted by The Marketing Doctor at 10/24/2008 4:06 PM | Add Comment

Brand Winners... And Losers: Google and Corporate Social Responsibility

Posted by The Marketing Doctor at 10/19/2008 1:06 PM | Add Comment

Brand Winners... And Losers: General Electric and John McCain

Posted by The Marketing Doctor at 10/12/2008 12:59 PM | Add Comment

Brand Winners... And Losers: GM and Congress

Posted by The Marketing Doctor at 10/4/2008 10:52 AM | Add Comment

Brand Advisory: Buffett and WaMu

Posted by The Marketing Doctor at 9/26/2008 4:00 PM | Add Comment

Brand Advisory: Goldman Sachs and Morgan Stanley

Posted by The Marketing Doctor at 9/23/2008 3:20 PM | Add Comment

Brand Winners… And Losers: Kraft & AIG

Posted by The Marketing Doctor at 9/19/2008 10:05 PM | View Comments (4) | Add Comment

Brand Advisory: Merrill Lynch

Posted by The Marketing Doctor at 9/16/2008 10:16 PM | Add Comment

Brand Winners... And Losers: O'Reilly and Fannie & Freddie

Posted by The Marketing Doctor at 9/12/2008 3:00 PM | Add Comment

Brand Advisory: Microsoft-Seinfeld Ad

Posted by The Marketing Doctor at 9/6/2008 5:10 PM | View Comments (2) | Add Comment

Brand Winners… And Losers: Sarah Palin and Microsoft

Posted by The Marketing Doctor at 9/5/2008 12:26 PM | Add Comment

Brand Advisory: McCain Is Now the Brand Of "Change"

Posted by The Marketing Doctor at 9/1/2008 10:50 PM | View Comments (2) | Add Comment

LPGA Brand Advisory

Posted by The Marketing Doctor at 8/28/2008 12:45 PM | View Comments (2) | Add Comment

Brand Advisory: Phelps’ Brand Is Going To Need All The Help It Can Get

Posted by The Marketing Doctor at 8/20/2008 9:49 PM | Add Comment

Brand Advisory: Olympics Are Bad For China

Posted by The Marketing Doctor at 8/5/2008 8:37 AM | Add Comment

The Obama Brand

Posted by The Marketing Doctor at 7/30/2008 9:01 AM | Add Comment

Late Night TV Brand

Posted by The Marketing Doctor at 7/28/2008 9:07 AM | Add Comment

Steve Jobs and Apple

Posted by The Marketing Doctor at 7/24/2008 9:12 AM | View Comments (1) | Add Comment

Banks and Their Brands

Posted by The Marketing Doctor at 7/21/2008 2:27 PM | Add Comment | Trackbacks

P&G Must Proceed With Caution

Posted by The Marketing Doctor at 7/10/2008 3:38 PM | View Comments (2) | Add Comment

J.C. Penney; Great Marketing Opportunity

Posted by The Marketing Doctor at 6/26/2008 10:35 AM | Add Comment

Richard Gere Fiat Ad

Posted by The Marketing Doctor at 6/25/2008 1:54 PM | Add Comment

AIRLINE BRAND TROUBLES

Posted by The Marketing Doctor at 6/23/2008 11:16 AM | Add Comment

Michelle Obama Brandover

Posted by The Marketing Doctor at 6/20/2008 9:39 AM | Add Comment

The Russert Brand

Posted by The Marketing Doctor at 6/17/2008 2:16 PM | View Comments (1) | Add Comment

Dr. Tantillo’s 30-Second Friday Update

Posted by The Marketing Doctor at 6/13/2008 10:13 AM | Add Comment

Tantillo’s Branding Bite: Budweiser

Posted by The Marketing Doctor at 6/12/2008 4:02 PM | Add Comment

Tantillo on the News

Posted by The Marketing Doctor at 6/11/2008 9:56 PM | Add Comment

Trader Joe’s

Posted by The Marketing Doctor at 6/9/2008 12:07 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 6/6/2008 6:00 PM | Add Comment

Smuckers Buys Folgers

Posted by The Marketing Doctor at 6/6/2008 9:36 AM | View Comments (3) | Add Comment

Tantillo On The News: Frederic J. Bauer

Posted by The Marketing Doctor at 6/4/2008 8:23 AM | Add Comment

Marketing 101: Fed Ex

Posted by The Marketing Doctor at 6/3/2008 12:58 PM | View Comments (3) | Add Comment

Tantillo’s Branding Bite: Branding In History: More On The Starbucks Logo

Posted by The Marketing Doctor at 6/2/2008 1:31 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 5/30/2008 3:00 PM | Add Comment

Starbucks

Posted by The Marketing Doctor at 5/29/2008 8:42 PM | Add Comment

Network Evening News

Posted by The Marketing Doctor at 5/28/2008 4:31 PM | Add Comment

Marketing 101: The Great Gasoline Opportunity

Posted by The Marketing Doctor at 5/27/2008 2:11 PM | Add Comment

Tantillo’s Branding Bite: The Marketing Doctor Says: Learn from Gillette

Posted by The Marketing Doctor at 5/22/2008 1:36 PM | Add Comment

Political Brands

Posted by The Marketing Doctor at 5/21/2008 5:31 PM | View Comments (1) | Add Comment

Marketing 101: What Makes A Good “Spokesanimal”

Posted by The Marketing Doctor at 5/20/2008 10:38 PM | Add Comment

Branding In History: Bringing Back Brim

Posted by The Marketing Doctor at 5/19/2008 9:21 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 5/16/2008 9:51 AM | View Comments (1) | Add Comment

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