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People Buy Brands Not Companies
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John Tantillo “The Marketing Doctor”, a behavioral research psychologist, has worked in the marketing industry for over twenty years. His vast breadth of experience and his cutting edge strategies provide effective and extremely successful counsel to all of his clients.
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February 2012

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1. Marketing Doctor John Tantillo’s Winner and Loser of The Week: CareerBuilder and Starbucks
  Tuesday, January 31, 2012
2. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Uncle Ben's and Superbowl Advertising
  Wednesday, January 25, 2012
3. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Children's Healthcare of Atlanta and Kodak
  Monday, January 09, 2012
4. Marketing Doctor John Tantillo’s Winners and Losers of 2011
  Tuesday, January 03, 2012
5. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Ford and RIM (Blackberry)
  Monday, December 19, 2011
6. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Alec Baldwin and Penn State
  Tuesday, December 13, 2011
7. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Amazon Kindle Fire and The New York Times
  Tuesday, December 06, 2011
8. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Tiger Woods and Hyundai
  Tuesday, November 29, 2011
9. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Katie Couric and Facebook
  Tuesday, November 22, 2011
10. Marketing Doctor John Tantillo’s Winner and Loser of The Week: GM and (Re)Brand USA
  Monday, November 14, 2011
Recent Comments
1. Kyani on Tantillo’s Branding Bite: Toyota’s Do-It-Yourself Logos
  12/27/2010
2. Kyani on John Tantillo's Brand Winner... And Loser: Paranormal Activity and Frosty, The Inappropriate Snowman
  12/27/2010
3. life settlements on Obtuse Advertising
  12/15/2010
4. Susan Budowski on Will The Pharma Do-Good Police Ruin Marketing?
  12/10/2010
5. John Dark on John Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford
  12/8/2010
6. Professional Marketing Guides on John Tantillo’s Winner and Loser of The Week: Harry Potter and the TSA
  11/28/2010
7. Christmas Party In Surrey on Brand Winners... And Losers: Domino's and Monster Cable Products, Inc.
  11/27/2010
8. Adamfreeman on Will The Pharma Do-Good Police Ruin Marketing?
  11/26/2010
9. asos code on Brand Winners... And Losers: Domino's and Monster Cable Products, Inc.
  11/25/2010
10. Freelance programmer on Marketing 101: Miley Cyrus, Remember Your Brand!
  10/26/2010
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MarketingDoctor.tv: Category Archive for Marketing

Marketing Doctor John Tantillo’s Winner and Loser of The Week: GM and Couric

Posted by The Marketing Doctor at 5/3/2011 9:27 PM | Add Comment

John Tantillo’s Winner and Loser of The Week: Rosie O'Donnell and Michelle Obama

Posted by The Marketing Doctor at 8/10/2010 10:47 AM | View Comments (1) | Add Comment

John Tantillo's Brand Winner... And Loser: Tiger Woods and General Motors

Posted by The Marketing Doctor at 6/21/2010 9:38 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Hyundai and President Obama

Posted by The Marketing Doctor at 6/15/2010 9:57 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Shrek and President Obama

Posted by The Marketing Doctor at 6/8/2010 10:07 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Apple and Brand Republican

Posted by The Marketing Doctor at 5/31/2010 10:10 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Lost – The Finale and Rand Paul

Posted by The Marketing Doctor at 5/24/2010 7:02 PM | Add Comment

John Tantillo's Brand Winner... And Loser: GM and BP

Posted by The Marketing Doctor at 5/18/2010 8:24 AM | Add Comment

John Tantillo's Brand Loser, Loser and Loser of the Week: BP, The American Stock Market and Newsweek

Posted by The Marketing Doctor at 5/11/2010 1:52 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Arizona and Disney & Toy Story

Posted by The Marketing Doctor at 5/4/2010 3:43 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Spirit Airlines and The SEC

Posted by The Marketing Doctor at 4/26/2010 6:24 PM | Add Comment

John Tantillo's Brand Winner... And Loser: TBS and Conan O'Brien and The Tea Party

Posted by The Marketing Doctor at 4/20/2010 11:25 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Professional Golf Association and Commercial Banks

Posted by The Marketing Doctor at 4/14/2010 6:40 AM | Add Comment

John Tantillo's Brand Winner... And Loser: The American Auto Industry and The Pope

Posted by The Marketing Doctor at 4/6/2010 5:46 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Tiger Woods and The Republicans

Posted by The Marketing Doctor at 3/29/2010 6:56 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Google and Brand Obama

Posted by The Marketing Doctor at 3/23/2010 4:34 PM | View Comments (2) | Add Comment

John Tantillo's Brand Winner... And Loser: Imogen Heap and Democrats & Health Care

Posted by The Marketing Doctor at 3/16/2010 9:40 AM | Add Comment

John Tantillo's Brand Winner... And Loser: The Academy Awards and Book Publishing

Posted by The Marketing Doctor at 3/11/2010 7:44 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Akio Toyoda and Congress

Posted by The Marketing Doctor at 3/1/2010 12:23 AM | View Comments (2) | Add Comment

John Tantillo's Brand Winner... And Loser: Ford & GM and the U.S. Census Super Bowl Ad

Posted by The Marketing Doctor at 2/8/2010 7:39 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Avatar (& Hollywood) and NBC

Posted by The Marketing Doctor at 1/11/2010 10:14 AM | View Comments (3) | Add Comment

John Tantillo's Brand Winner... And Loser: Stephen Covey & E-Books... and Traditional Books & E-Books

Posted by The Marketing Doctor at 12/21/2009 6:31 PM | Add Comment

John Tantillo's Brand Winner... And Loser: Fox News and The Global Warming Movement

Posted by The Marketing Doctor at 10/26/2009 11:44 PM | View Comments (2) | Add Comment

John Tantillo's Brand Winner... And Loser: GM and FDR Liberalism

Posted by The Marketing Doctor at 8/24/2009 10:51 AM | Add Comment

John Tantillo's Brand Winner... And Loser: P&G and The Selling of Health Care

Posted by The Marketing Doctor at 8/11/2009 9:08 AM | View Comments (3) | Add Comment

Using The Marketing Lens To Understand The Health Care Debate

Posted by The Marketing Doctor at 7/22/2009 2:54 PM | Add Comment

John Tantillo's Brand Winner... And Loser: ABC News and Pizza Hut

Posted by The Marketing Doctor at 6/23/2009 8:45 AM | Add Comment

John Tantillo's Brand Winner... And Loser: Bank Stress Tests and KFC

Posted by The Marketing Doctor at 5/10/2009 6:16 PM | View Comments (1) | Add Comment

Brand Winners... And Losers: Domino's and Monster Cable Products, Inc.

Posted by The Marketing Doctor at 4/5/2009 8:20 PM | View Comments (3) | Add Comment

Brand Winners... And Losers: Social Networking and Google

Posted by The Marketing Doctor at 3/29/2009 11:30 PM | View Comments (10) | Add Comment

Brand Winners... And Losers: Wal-Mart and Madoff

Posted by The Marketing Doctor at 3/8/2009 10:25 PM | Add Comment

Brand Winners... And Losers: Kindle and The Rocky Mountain News

Posted by The Marketing Doctor at 3/1/2009 10:59 PM | Add Comment

Brand Winners... And Losers: Microsoft and Peanut Corp.

Posted by The Marketing Doctor at 2/14/2009 9:48 PM | Add Comment

Brand Winners... And Losers: Apple and Microsoft

Posted by The Marketing Doctor at 1/24/2009 6:38 PM | Add Comment

Super Bowl Ads A Waste Of Money (Again)… Except (Maybe) For Dreamworks

Posted by The Marketing Doctor at 1/14/2009 7:47 PM | View Comments (1) | Add Comment

Will The Pharma Do-Good Police Ruin Marketing?

Posted by The Marketing Doctor at 1/12/2009 5:11 PM | View Comments (19) | Add Comment

Brand Winners... And Losers: Social Networking and Coach

Posted by The Marketing Doctor at 1/10/2009 10:05 PM | View Comments (1) | Add Comment

Brand Winners... And Losers: Hollywood and The American Steel Industry

Posted by The Marketing Doctor at 1/4/2009 12:18 PM | Add Comment

New Jersey Newspaper Bucks The Trend And Wins

Posted by The Marketing Doctor at 12/30/2008 5:37 PM | Add Comment

Brand Winners... And Losers: Amazon and Traditional Retailers

Posted by The Marketing Doctor at 12/27/2008 7:33 PM | Add Comment

Marketing Advisory: Madoff Knew His Target Market

Posted by The Marketing Doctor at 12/18/2008 8:47 PM | Add Comment

Marketing Advisory: Jay Leno's Move to Prime Time and the Shift to Narrowcasting

Posted by The Marketing Doctor at 12/10/2008 8:43 PM | Add Comment

Marketing 101: The Battle of The Packaging

Posted by The Marketing Doctor at 6/10/2008 9:55 PM | Add Comment

Tantillo On The News: JetBlue Needs To Remember Its Customers

Posted by The Marketing Doctor at 5/7/2008 1:41 PM | Add Comment

Marketing 101: Indiana Jones Is Back (With New Marketing)!

Posted by The Marketing Doctor at 5/6/2008 4:58 PM | Add Comment

Marketing 101: Microsoft Does It Again!

Posted by The Marketing Doctor at 4/22/2008 10:56 AM | Add Comment

Marketing 101: Branding The Pope

Posted by The Marketing Doctor at 4/15/2008 8:32 AM | Add Comment

Marketing 101: Absolut Controversy

Posted by The Marketing Doctor at 4/8/2008 11:19 AM | Add Comment

Tantillo On The News: Electronics and Women

Posted by The Marketing Doctor at 4/2/2008 1:20 PM | Add Comment

Marketing 101: Pringles Teaches A Lesson

Posted by The Marketing Doctor at 4/1/2008 10:08 AM | View Comments (1) | Add Comment

Marketing 101: Customer Experience Matters!

Posted by The Marketing Doctor at 3/18/2008 10:24 AM | Add Comment

Marketing 101 – Microsoft Meets The Future

Posted by The Marketing Doctor at 3/4/2008 10:49 PM | Add Comment

Who Is This Guy?

Posted by The Marketing Doctor at 3/3/2008 10:55 AM | View Comments (1) | Add Comment

Bill Gates Gets LinkedIn

Posted by The Marketing Doctor at 3/2/2008 11:56 AM | Add Comment

We are what we drive, Marketing In Life

Posted by The Marketing Doctor at 8/1/2007 3:32 PM | Add Comment

Marketing is the Advertising of the 21st Century

Posted by The Marketing Doctor at 7/3/2007 3:36 PM | View Comments (5) | Add Comment

People Buy Brands Not Companies

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