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People Buy Brands Not Companies
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John Tantillo “The Marketing Doctor”, a behavioral research psychologist, has worked in the marketing industry for over twenty years. His vast breadth of experience and his cutting edge strategies provide effective and extremely successful counsel to all of his clients.
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Recent Posts
1. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Samsung and Organic Eaters
  Tuesday, May 29, 2012
2. Marketing Doctor John Tantillo’s Winner and Loser of The Week: GM and Kraft
  Tuesday, May 22, 2012
3. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Spirit Airlines and Yahoo (CEO) and
  Wednesday, May 09, 2012
4. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Couric (Online) and Nutella
  Tuesday, May 01, 2012
5. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Coke and
  Monday, April 23, 2012
6. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Ford (Lincoln) and Ball Parks
  Monday, April 16, 2012
7. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Mega Millions and Pink Slime
  Tuesday, April 03, 2012
8. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Tommy Hilfiger and Belvedere Vodka
  Tuesday, March 27, 2012
9. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Tide and AT&T
  Saturday, March 17, 2012
10. Marketing Doctor John Tantillo’s Winner and Loser of The Week: Coke/Pepsi and Tebow
  Tuesday, March 13, 2012
Recent Comments
1. Kyani on Tantillo’s Branding Bite: Toyota’s Do-It-Yourself Logos
  12/27/2010
2. Kyani on John Tantillo's Brand Winner... And Loser: Paranormal Activity and Frosty, The Inappropriate Snowman
  12/27/2010
3. life settlements on Obtuse Advertising
  12/15/2010
4. Susan Budowski on Will The Pharma Do-Good Police Ruin Marketing?
  12/10/2010
5. John Dark on John Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford
  12/8/2010
6. Professional Marketing Guides on John Tantillo’s Winner and Loser of The Week: Harry Potter and the TSA
  11/28/2010
7. Christmas Party In Surrey on Brand Winners... And Losers: Domino's and Monster Cable Products, Inc.
  11/27/2010
8. Adamfreeman on Will The Pharma Do-Good Police Ruin Marketing?
  11/26/2010
9. asos code on Brand Winners... And Losers: Domino's and Monster Cable Products, Inc.
  11/25/2010
10. Freelance programmer on Marketing 101: Miley Cyrus, Remember Your Brand!
  10/26/2010
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MarketingDoctor.tv: Category Archive for Branding

Brand Advisory: When The Market Gets Tough, The Tough Get Marketing

Posted by The Marketing Doctor at 11/6/2008 11:33 PM | View Comments (3) | Add Comment

Brand Winners... And Losers: P&G and Newspapers

Posted by The Marketing Doctor at 11/2/2008 8:08 AM | Add Comment | Trackbacks

Obama Should Have Spent The Money On Ad Buys

Posted by The Marketing Doctor at 10/30/2008 11:11 AM | Add Comment

Brand Winners... And Losers: Dunkin' Donuts and Starbucks

Posted by The Marketing Doctor at 10/26/2008 11:18 AM | Add Comment

Value For Money Is Back - Target Does Marketing Right

Posted by The Marketing Doctor at 10/24/2008 4:06 PM | Add Comment

Brand Winners... And Losers: Google and Corporate Social Responsibility

Posted by The Marketing Doctor at 10/19/2008 1:06 PM | Add Comment

Brand Winners... And Losers: General Electric and John McCain

Posted by The Marketing Doctor at 10/12/2008 12:59 PM | Add Comment

Brand Winners... And Losers: GM and Congress

Posted by The Marketing Doctor at 10/4/2008 10:52 AM | Add Comment

Brand Advisory: Buffett and WaMu

Posted by The Marketing Doctor at 9/26/2008 4:00 PM | Add Comment

Brand Advisory: Goldman Sachs and Morgan Stanley

Posted by The Marketing Doctor at 9/23/2008 3:20 PM | Add Comment

Brand Winners… And Losers: Kraft & AIG

Posted by The Marketing Doctor at 9/19/2008 10:05 PM | View Comments (4) | Add Comment

Brand Advisory: Merrill Lynch

Posted by The Marketing Doctor at 9/16/2008 10:16 PM | Add Comment

Brand Winners... And Losers: O'Reilly and Fannie & Freddie

Posted by The Marketing Doctor at 9/12/2008 3:00 PM | Add Comment

Brand Advisory: Microsoft-Seinfeld Ad

Posted by The Marketing Doctor at 9/6/2008 5:10 PM | View Comments (2) | Add Comment

Brand Winners… And Losers: Sarah Palin and Microsoft

Posted by The Marketing Doctor at 9/5/2008 12:26 PM | Add Comment

Brand Advisory: McCain Is Now the Brand Of "Change"

Posted by The Marketing Doctor at 9/1/2008 10:50 PM | View Comments (2) | Add Comment

LPGA Brand Advisory

Posted by The Marketing Doctor at 8/28/2008 12:45 PM | View Comments (2) | Add Comment

Brand Advisory: Phelps’ Brand Is Going To Need All The Help It Can Get

Posted by The Marketing Doctor at 8/20/2008 9:49 PM | Add Comment

Brand Advisory: Olympics Are Bad For China

Posted by The Marketing Doctor at 8/5/2008 8:37 AM | Add Comment

The Obama Brand

Posted by The Marketing Doctor at 7/30/2008 9:01 AM | Add Comment

Late Night TV Brand

Posted by The Marketing Doctor at 7/28/2008 9:07 AM | Add Comment

Steve Jobs and Apple

Posted by The Marketing Doctor at 7/24/2008 9:12 AM | View Comments (1) | Add Comment

Banks and Their Brands

Posted by The Marketing Doctor at 7/21/2008 2:27 PM | Add Comment | Trackbacks

P&G Must Proceed With Caution

Posted by The Marketing Doctor at 7/10/2008 3:38 PM | View Comments (2) | Add Comment

J.C. Penney; Great Marketing Opportunity

Posted by The Marketing Doctor at 6/26/2008 10:35 AM | Add Comment

Richard Gere Fiat Ad

Posted by The Marketing Doctor at 6/25/2008 1:54 PM | Add Comment

AIRLINE BRAND TROUBLES

Posted by The Marketing Doctor at 6/23/2008 11:16 AM | Add Comment

Michelle Obama Brandover

Posted by The Marketing Doctor at 6/20/2008 9:39 AM | Add Comment

The Russert Brand

Posted by The Marketing Doctor at 6/17/2008 2:16 PM | View Comments (1) | Add Comment

Dr. Tantillo’s 30-Second Friday Update

Posted by The Marketing Doctor at 6/13/2008 10:13 AM | Add Comment

Tantillo’s Branding Bite: Budweiser

Posted by The Marketing Doctor at 6/12/2008 4:02 PM | Add Comment

Tantillo on the News

Posted by The Marketing Doctor at 6/11/2008 9:56 PM | Add Comment

Trader Joe’s

Posted by The Marketing Doctor at 6/9/2008 12:07 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 6/6/2008 6:00 PM | Add Comment

Smuckers Buys Folgers

Posted by The Marketing Doctor at 6/6/2008 9:36 AM | View Comments (3) | Add Comment

Tantillo On The News: Frederic J. Bauer

Posted by The Marketing Doctor at 6/4/2008 8:23 AM | Add Comment

Marketing 101: Fed Ex

Posted by The Marketing Doctor at 6/3/2008 12:58 PM | View Comments (5) | Add Comment

Tantillo’s Branding Bite: Branding In History: More On The Starbucks Logo

Posted by The Marketing Doctor at 6/2/2008 1:31 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 5/30/2008 3:00 PM | Add Comment

Starbucks

Posted by The Marketing Doctor at 5/29/2008 8:42 PM | Add Comment

Network Evening News

Posted by The Marketing Doctor at 5/28/2008 4:31 PM | Add Comment

Marketing 101: The Great Gasoline Opportunity

Posted by The Marketing Doctor at 5/27/2008 2:11 PM | Add Comment

Tantillo’s Branding Bite: The Marketing Doctor Says: Learn from Gillette

Posted by The Marketing Doctor at 5/22/2008 1:36 PM | Add Comment

Political Brands

Posted by The Marketing Doctor at 5/21/2008 5:31 PM | View Comments (1) | Add Comment

Marketing 101: What Makes A Good “Spokesanimal”

Posted by The Marketing Doctor at 5/20/2008 10:38 PM | Add Comment

Branding In History: Bringing Back Brim

Posted by The Marketing Doctor at 5/19/2008 9:21 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 5/16/2008 9:51 AM | View Comments (1) | Add Comment

JetBlue Again

Posted by The Marketing Doctor at 5/14/2008 2:00 PM | Add Comment

Marketing 101:Joint Ticket Makes Little Branding Sense

Posted by The Marketing Doctor at 5/14/2008 7:33 AM | Add Comment

Branding In History: The Sony Walkman

Posted by The Marketing Doctor at 5/12/2008 11:33 PM | Add Comment

How To Learn Marketing

Posted by The Marketing Doctor at 5/9/2008 4:53 PM | Add Comment

Tantillo’s Branding Bite: Avis Ads: A Big Branding Mistake

Posted by The Marketing Doctor at 5/8/2008 6:21 PM | Add Comment

Dr. Tantillo’s 30-Second “How To: Obama Needs To Risk A Battle of The Brands With Wright!

Posted by The Marketing Doctor at 5/3/2008 8:46 AM | Add Comment

The Disney Brand

Posted by The Marketing Doctor at 4/30/2008 6:16 PM | Add Comment

Marketing 101: Miley Cyrus, Remember Your Brand!

Posted by The Marketing Doctor at 4/29/2008 11:20 AM | View Comments (5) | Add Comment

Branding In History: Ant Farms

Posted by The Marketing Doctor at 4/28/2008 3:24 PM | View Comments (1) | Add Comment

Dr. Tantillo’s 30-Second “How To”: How To Go Brand A Successful Restaurant –Hint, Consistency!

Posted by The Marketing Doctor at 4/25/2008 9:18 AM | Add Comment

Tantillo’s Branding Bite: For Ford It’s Back To Brand Basics

Posted by The Marketing Doctor at 4/24/2008 11:00 AM | Add Comment

Tantillo On The News: WSJ AND MURDOCH MUST PROCEED WITH CAUTION!

Posted by The Marketing Doctor at 4/23/2008 8:56 AM | Add Comment

Branding In History: Damaging The Game Show Brand

Posted by The Marketing Doctor at 4/21/2008 7:47 AM | View Comments (1) | Add Comment

Dr. Tantillo’s 30-Second “How To”: How To Go Brand Your Wedding!

Posted by The Marketing Doctor at 4/19/2008 7:55 AM | View Comments (5) | Add Comment

KFC

Posted by The Marketing Doctor at 4/18/2008 11:26 AM | Add Comment

Tantillo On The News: Brand China vs. Brand Olympics

Posted by The Marketing Doctor at 4/17/2008 10:21 AM | Add Comment

Branding In History:Fad and Brand – Wham-O®

Posted by The Marketing Doctor at 4/14/2008 9:41 AM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 4/11/2008 11:58 AM | Add Comment

Tantillo’s Branding Bite: Jack Benny Followup

Posted by The Marketing Doctor at 4/10/2008 2:03 PM | Add Comment

Branding In History: Why BetaMax Lost

Posted by The Marketing Doctor at 4/7/2008 12:17 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 4/4/2008 3:21 PM | Add Comment

Branding In History: Come On Down!

Posted by The Marketing Doctor at 3/31/2008 10:01 AM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 3/28/2008 3:57 PM | View Comments (1) | Add Comment

Tantillo’s Branding Bite: Toyota’s Do-It-Yourself Logos

Posted by The Marketing Doctor at 3/27/2008 9:53 PM | View Comments (1) | Add Comment

Tantillo On The News: Who Is Max Brenner?

Posted by The Marketing Doctor at 3/26/2008 3:29 PM | Add Comment

Marketing 101: Staying Oprah

Posted by The Marketing Doctor at 3/25/2008 3:12 PM | Add Comment

Branding In History: The Mighty Dollar

Posted by The Marketing Doctor at 3/24/2008 5:05 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 3/21/2008 10:34 AM | Add Comment

Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)

Posted by The Marketing Doctor at 3/20/2008 9:02 AM | Add Comment

Tantillo On The News: (Emergency) Starbucks Retrains

Posted by The Marketing Doctor at 3/19/2008 1:20 PM | Add Comment

Branding In History: Apple

Posted by The Marketing Doctor at 3/17/2008 10:53 AM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 3/14/2008 4:25 PM | Add Comment

Tantillo’s Branding Bite: KISSing Makes Marketing Sense

Posted by The Marketing Doctor at 3/13/2008 1:43 PM | Add Comment

Tantillo On The News: Southwest Flying Into A Brandover?

Posted by The Marketing Doctor at 3/12/2008 4:33 PM | Add Comment

Marketing 101: Uncorking The Power of A Brand

Posted by The Marketing Doctor at 3/11/2008 2:16 PM | Add Comment

Branding In History: Japan

Posted by The Marketing Doctor at 3/11/2008 8:00 AM | View Comments (2) | Add Comment

CSR Links

Posted by The Marketing Doctor at 3/9/2008 1:32 PM | Add Comment

Typeface Matters

Posted by The Marketing Doctor at 3/8/2008 8:17 PM | Add Comment

Dr. Tantillo’s 30-Second “How To”

Posted by The Marketing Doctor at 3/7/2008 1:03 PM | Add Comment

Indiana Jones Goes Viral

Posted by The Marketing Doctor at 3/6/2008 1:33 PM | Add Comment

The Toscanini Brand?

Posted by The Marketing Doctor at 3/1/2008 4:50 PM | Add Comment

What’s In A (Brand) Name?

Posted by The Marketing Doctor at 2/29/2008 3:48 PM | Add Comment

Apples and Idols

Posted by The Marketing Doctor at 2/26/2008 9:45 AM | Add Comment | Trackbacks

“Rochester, pick up the Cadillac”

Posted by The Marketing Doctor at 2/25/2008 10:42 AM | View Comments (1) | Add Comment

Jack Benny is (Still) Great!

Posted by The Marketing Doctor at 2/23/2008 9:04 AM | Add Comment

The Marketing Doctor Says: "Go Brand Your Job Interview"

Posted by The Marketing Doctor at 2/22/2008 3:48 PM | Add Comment

Why Coke is Great!

Posted by The Marketing Doctor at 2/21/2008 11:36 AM | Add Comment

MARTHA STEWART GETS IT AGAIN

Posted by The Marketing Doctor at 2/20/2008 2:27 PM | Add Comment

Why Katie Couric Should Have Kept Marketing In Mind!

Posted by The Marketing Doctor at 7/13/2007 12:27 PM | Add Comment

Brooks Brothers: What a Brand!

Posted by The Marketing Doctor at 6/22/2007 6:32 AM | Add Comment

The O'Reilly Factor: From Nickname to Brandname

Posted by The Marketing Doctor at 6/14/2007 9:58 PM | Add Comment

Martha Stewart Gets it!

Posted by The Marketing Doctor at 6/7/2007 3:23 PM | Add Comment

Rosie O’Donnell, If Martha Steward Gets It, Rosie Doesn’t Have a Clue!

Posted by The Marketing Doctor at 5/31/2007 2:43 PM | View Comments (1) | Add Comment

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