This article on bringing back “dead” brands from The New York Times Magazine is well worth passing along –very interesting observations throughout … especially because of its reflections on the reality of the power of branding!  Even though Brim –remember, Fill It To The Rim With Brim?— hasn’t been on the shelves for years, 9 out of 10 consumers are still familiar with the brand (and another company is bringing it back based on that brand strength)!

And, remember, it’s always easier when you keep branding in mind!