Tantillo’s Branding Bite: Jack Benny Followup

Folks, a little something on the lighter side today (but still with an eye on branding)!

I’ve talked about Jack Benny before, but I’ve finally found that clip I mentioned that showed Jack Benny’s own personal “battle of the brands!” Here he is with Groucho Marx displaying two of his brand trademarks: 1) vanity about his real age and 2) love of money! I’d call it a “brand crossroads” where two parts of the brand come into conflict and one has to win out! I’ll let the clip do the rest of the talking! Enjoy!!!

 

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