Tantillo On The News: (Emergency) Starbucks Retrains



No, Starbucks hasn’t introduced IV drips to boost sagging sales, but they have given their brand a shot in the arm!  A few weeks ago, Howard Schultz, the founder of the Seattle-based coffee chain, decided that it was time to spend three and a half hours retraining staff at every Starbucks. This is a great way of keeping the marketing concept—satisfying customer needs up front and very visual!!  Talk about hitting two birds with one stone!!!  He got great nationwide publicity. 

People were annoyed and inconvenienced by the sudden midday closure, but they were also re-assured that Starbucks still cared about delivering a quality product.  So in one fell swoop, Schultz scored a basically positive publicity coup and also made sure that coffee-making (and the customer) was going to be taken better care of! 

I guess some companies are still willing to listen to their customers and as Martha Stewart (another marketing icon favorite of this space!) would say, this is a good thing!

Remember, it’s easier when you keep marketing in mind!

Here are a few links on the story:

http://www.bloggingstocks.com/2008/02/13/starbucks-nationwide-to-close-for-emergency-re-training-feb-26/

http://abcnews.go.com/WN/story?id=4350603

http://topics.nytimes.com/top/news/business/companies/starbucks_corporation/index.html?8qa&scp=1-spot&sq=starbucks&st=nyt

http://www.nytimes.com/2008/01/30/business/30sbux.html

TODAY’S TANTILLO TAKEAWAY –

Keep your eye on brand basics and let your customer know your doing it too!


 

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