File this one under “Marketing Is The New Advertising” –these days even huge companies are scrambling to figure out how to reach their customers.  Microsoft is even enlisting its newly branded philanthropist Bill Gates and his move to networking site LinkedIn: http://bits.blogs.nytimes.com/2008/02/28/bill-gates-and-other-happenings-at-linkedin/

Microsoft utilizing marketing in their sales efforts!?!  I simply can’t believe it!  They did so well ignoring their customer.  Didn’t they?  Well, I guess times (and marketing) has really changed!