The Toscanini Brand?

Posted by The Marketing Doctor at 3/1/2008 4:50 PM
Categories: Branding


Branding is everywhere … and branding’s been around forever (it just wasn’t the “It” term that it is today or possibly understood quite so well).  Proof is this piece from Opera News –of all places!— that looks at the “branding” of Toscanini by RCA lo those many years ago and concludes that while there might have been a lot of hype involved in his brand’s promotion behind that hype there was the real deal that still awes opera buffs today!  And, anyway, what’s wrong with a little –well-deserved— hype!!!

 

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