I love TV!  I love it so much that I have one in every room in my apartment (even the bathroom)!  But for getting your product or service out there things are changing fast in TVland!  Here’s a good piece from Brandweek.  And even more interesting than the headline are some numbers at the bottom of the article that show many clients don’t think their agencies are adapting fast enough.  No one really knows what’s coming next, but “free” TV looks like it’s about to go the way of the analog signal!!!

Study: Marketers Think TV Less Effective

February 20, 2008

By Eric Newman

On the heels of the prolonged and recently settled writer's strike that had companies looking for alternate forms of advertising, a new study shows that marketers already believe the medium is less effective than ever.

http://www.brandweek.com/bw/news/financial/article_display.jsp?vnu_content_id=1003712790