MarketingDoctor.tv
Apples and Idols
American Idol is one of my favorites! So there! I admit it! Why, do you ask? Maybe it’s my doctorate in Applied Research Psychology that makes me wonder over and over again why people are in denial about their ability! I can’t get over how some people think they can actually sing when they’re truly awful. It gets me every time! A lot of the time I like to watch the auditions more than the performances! And I know I’m not alone on that one!
Now Idol and Apple are making a branding deal. Here’s the story (more from me on this one later!):
Analysts: Apple Brand Benefits From Idol Deal
What can aligning the iPod and iTunes offerings with a tv program do for Apple, even when the program in question is as popular as the Fox Network's "American Idol?
Jim Dalrymple, Macworld
Friday, February 22, 2008 05:00 PM PST
Apple's iPod enjoys a sizable share of the market for digital-music players. Its iTunes Store enjoys an equally formidable share of the online music market. And its brand remains one of the most recognizable in the world. So what can aligning its iPod and iTunes offerings with a television program do for Apple, even when the program in question is as popular as the Fox Network's "American Idol?
Plenty, analysts say.
Here’s the link to the rest of the story:
http://www.pcworld.com/article/id,142750-c,mp3players/article.html
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5/25/2009 9:51 AM
MarketingDoctor.tv wrote:
Brand Winner… And Loser John Tantillo’s Winner and Loser of The Week: Winner: AppleLoser: Arnold Schwarzenegger Folks, it’s a holiday weekend, and I will keep it short:The Winner Apple. Apple has been my winner before (read some of those posts here, here and here), but in keeping with the central marketing concept that successful brands consistently make small —yet critically responsive and intelligent— brand decisions I couldn’t resist this week’s story.A recap: Cartier sued Apple over two applications for Apple devices that it said violated Cartier copyright. Apple ... -
5/28/2009 10:06 AM
MarketingDoctor.tv wrote:
Brand Winner… And Loser John Tantillo’s Winner and Loser of The Week: Winner: AppleLoser: Arnold Schwarzenegger Folks, it’s a holiday weekend, and I will keep it short:The Winner Apple. Apple has been my winner before (read some of those posts here, here and here), but in keeping with the central marketing concept that successful brands consistently make small —yet critically responsive and intelligent— brand decisions I couldn’t resist this week’s story.A recap: Cartier sued Apple over two applications for Apple devices that it said violated Cartier copyright. Apple ...
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