The Oscars are here and advertising agencies are once again excited to have another big ticket night.  You’ve heard it from me before about Superbowl ads.  Well, the same rules apply for the big show about the little gold man!  Ad buyer beware!  You could spend the same money elsewhere and get a much bigger bang for your buck! Keep real, reaching-your-client and brand-building marketing in mind!

Here’s some reading on Oscar night advertising allure or as I like to put it Superbull advertising:
http://www.nytimes.com/2008/02/22/business/media/22adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1203706839-7ct7pPkVk456L1AP0SvA5Q

And a funny little piece on how the price of the statues are going up because the price of gold’s going up:
http://www.bloomberg.com/apps/news?pid=20601082&sid=am.TmEULuVpo&refer=canada

And to watch me take on the religion of wasting marketing dollars on the Superbowl on Foxbusiness just click the video below: