The bottle that could have been


The bottle that was.

As you know, marketing and branding is never far from my mind (and it shouldn’t be far from yours either!).  One of my favorite brands of all time is Coca-Cola.  I still call it that  (Coca-Cola) because of all those positive associations with this grand brand and my childhood.  Going on one of those family trips and stopping for gasoline at 29 cents a gallon for high test and drinking one of those subzero Coca-Colas that one could only find at a gas station is a brand memory that stands the test of time.  I’m sure you have your own about Coca-Cola or a different brand.  But for me, this one is implanted forever in my memory banks

From time to time I like to reflect on the greats and how they did it.  Coke is a great and this link to Wikipedia (a great newcomer brand itself) shows you why and how they got there (hint, the bottles matter):

http://en.wikipedia.org/wiki/Coca-Cola

Here some Coke-related links just for kicks:

· The World of Coca-Cola
· OpenCola
· I'd Like to Teach the World to Sing
· List of Coca-Cola brands
· Coca-Cola website
· Coca-Cola Myths & Rumors
· Ronen Liwski's Coca-Cola cans collection