You are what you drive and  if you don't believe that consider that  alpha male BMW  driver who prefers  speed to comfort and bad road manners to etiquette.  And what about that Camry driver who drives the most popular car in America, and with their ever present need to obey all traffic regs with the religiosity of  a preacher who knows no other alternative but living a good life dares not deviate from the norm!   
            And those Chevy truck drivers who want to communicate their need to be just one of those  down home folks  who is just a regular guy who likes beer and those  jeans no matter how uncomfortable they are!  And the new and improved Cadillac that attracts those  who want to experience both performance and an enjoyable driving experience that frees all passengers in this car from the wounds of war that all must endure when choosing a vehicle of the obnoxious kind! 
            Yes and what about the Lincoln's Navigator the SUV SUPER Utility Vehicle   whose drivers want to travel in a NYC studio apartment whenever they have an errand to run or a trip to take and give new meaning to the word--comfortas
            And  then there are those granola chopping environmental friends folks who want their children and their children's children to have a better, healthier life by driving the Toyota Prius, a car that promises to save the world from those gas fumes and gas guzzlers, who only care for themselves and not the environment.   
            By now you are beginning to see my point, that the products we buy do have something to do with who we are.  This is nothing new.  Marketers have known this for years and once we accept this "marketing concept, we can begin to use these same principles in our lives to position ourselves to be the product choices that decision makers--our bosses and supervisors can accept as valuable products that should be consumed with the right marketing mix!--so that in the end we can achieve the goals we set for ourselves.