Martha Stewart Gets it!

What's that you ask?

It's the marketing concept, knowing her customer and satisfying their needs.

Martha Stewart knew enough to base her business model not only on the hype that surrounded her products and services, namely advertising and publicity but on a marketing strategy that concretely positioned her brand in the minds of her customers that would stand the test of time.

Sounds like a plan to me!

Martha's real genius is her use of creating a real brand based on the principles of marketing -- not a hyped brand endorsed by the personality named Martha Stewart.  It’s all about Marketing not only about promotion.

I will say this -- Martha Stewart really understands the marketing concept and can teach us a few things, that is, if we really want to fess up to it!